Stupid Simple SEO (Advanced)

2. STOP believing that SEO is so hard, overwhelming, and is gonna take up so much of your free time that you’re never going to see your first-born kid again.

If you’re a busy side-hustlin’ Pinterest blogger who’s got little kids to look after, a full-time office gig, and a Tailwind queue you have to keep feeding lest Pinterest take away all your traffic, then how are you going to find the time to learn this SEO thing?

Here’s a little secret: once you finally know how to do SEO the right way, it all becomes second nature and you’ll begin to weave all the tips and tricks you’ve learned into your blogging routine—and you’ll get access to my “One Hour a Day of SEO” framework to keep you on track.

Have you been told that because you’re a new-ish blogger that you should forget about SEO and Google and focus on other, easier things (like Pinterest)?

There’s one little problem with this approach: the whole time you’re focusing on Pinterest, Google is still watching. They’re indexing your blog, judging your content quality, grading your on-page SEO, and paying super-close attention to how readers are interacting with your site.

And if you have SEO issues with your site—maybe your site speed is slow, maybe your theme isn’t mobile-friendly, maybe your content isn’t up to par (the most likely culprit)—Google is going to ding you for it and bury you deep in the search results.

4. STOP being afraid to put yourself out there to get links and mentions from other big sites in your niche.

Did you know that the #1 most important factor to ranking in Google isn’t your amazing content but actually the backlinks you’re able to get back to your blog?

If you don’t know how to get high quality links from high authority sites, you’re going to have a heap of trouble ranking in Google.

5. STOP writing content that Google hates.

If your idea of “quality content” is still pumping out 500-word blog posts 3x a week just so you can say to your Facebook blogging friends that you’re “posting consistently”, then you need a new approach to creating epic content that Google loves to rank.

Pop into your kiddo’s 1st grade show-and-tell unannounced on Thursday morning to surprise them because you’re no longer answering to anyone but yourself now since you’ve quit your 9-5.

Not hesitate for even one second as you hit add to cart on that new Coach bag you’ve always wanted but weren’t quite sure you could really afford (#nowyoucan)

Get you (and your blog) featured on huge websites like Forbes, The Penny Hoarder, and Business Insider (like my students have).

Help you create content that ranks, bring in thousands of free visitors a day on autopilot, and put you in the position where big brands are reaching out to you to work together.