SIEGELEARN – CONTENT MARKETING COURSE

OUTREACH

• How to Use SEO & Content to Increase Traffic
• How to Brainstorm Ideas
• How to Brainstorm Link Driven Content
• How to Brainstorm Search-Driven Content
• How to Brainstorm Hybrid Content
• Using Social Proof to Validate Good Ideas
• Determining an Outreach Market for Link-Driven Assets
• How to Choose a Content Format
• Design Best Practices For All Content Needs
• Listicle Creation Best Practices
• SEO Driven Article Best Practices
• Infographics for Link Building Best Practices
• Long-form Content Best Practices
• Survey Content Best Practices
• Best Practices for Interactives
• Photography for Content Marketing
• Video Tips for SEO
• siegelearn-content-quiz

CONTENT MARKETING

• What is Link Building
• What Makes Something Linkable
• Improving Outreach with AIDA
• Improving Outreach with AIDA
• Subject Lines That Get 20%+ Open Rates
• Make or Break Outreach Details
• 4 Tried and Tested Prospecting Methods
• How to Vet a Prospect in Seconds
• How to Find an Email When it Gets Hard
• 4 Advanced Prospecting Techniques
• How to Get the Huffington Post, Fast Company, and More to Cover You
• How to Get Influencers and Bloggers to Cover You
• How to Conduct Broken Link Building
• Common Scenarios and Follow-Ups
• Leveraging Reddit for Links and Traffic
• How to Track and Report On Links
• outreach-QA-checklist
• siegelearn-outreach-quiz

SEO

• Must-Know SEO Terms for Content Marketers
• Beginner Keyword Research for Content Marketers
• How to Optimize Without Keyword Stuffing
• Ranking Factors You Should Know
• Can I Rank For This
• How SERPs Can Inform Your Content
• How to Rank for “How-to” Keywords
• How to Rank for “Ideas” Keywords
• How to Rank for “Quotes” Keywords
• How to Rank for “Best” Keywords
• Single Page SEO Auditing for a Content Marketer
• How to Grow Without Ever Going Viral