Russell Brunson One Funnel Away Challenge

Russell Brunson One Funnel Away Challenge 

Pre-Training — Belief

The pre-training week starts with mindset. Our beliefs are crucial to the way we make our business work. Most people fail in their business because of their limiting beliefs. So Russell wanted this first week to be about healing mental blocks people might have about success.

The pre-training is geared toward overcoming negative beliefs that may hold you back from pursuing your dream.

• Lesson 1: The Framework
• Lesson 2: One Funnel Away
• Lesson 3: The Who… Not the How
• Lesson 4: Funnel Hacking
• Lesson 5: Lady Boss Story
• Lesson 6: The Map

Then we move on to the actual beginning of the training.

Week 1 — Hook, Story, Offer

Marketing online is about perception. You need to understand that perception is everything.

Your product or service needs to be perceived as valuable. Price should never be the deciding factor when choosing a product or service.

People choose products based on value, not price. Online marketing is about creating an irresistible offer that gets people to buy your product within the first week.

• Lesson 1: Offer Hacking
• Lesson 2: The Greatest Showman
• Lesson 3: Offer Sequencing
• Lesson 4: The Secret of Ecovers
• Lesson 5: Creating Your Products

This first week of the challenge also covers:

• The Funnel Hacker Manifesto.
• Frameworks and how to teach them.
• Creating the product that will be your “Flagship Framework”. In other words, your low-ticket introductory product.
• The secret to increasing the perceived value of everything that you are selling.
• How to create your Facebook page the right way to drive traffic to your funnel.
• Learning how to create content and your publishing schedule.

Week 2 — Your Hooks and Story

This week is about creating emotion with your story.

You’ll learn how to create emotional hooks to get people to want to buy your products or services. Your target audience will be excited about this opportunity.

People won’t buy a product or service because they have nothing better to do. No, they’ll buy the emotion your product or service brings to their lives. If you tell them a compelling story, it’s possible to sell anything online.

• Lesson 1: Testing Your Material
• Lesson 2: Epiphany Bridge
• Lesson 3: Publishing Your Origin Story
• Lesson 4: Testing Hooks and Story

Week 3 — The Funnel

This week is when the fun begins. It’s when the funnel-building process starts. If you want to build a successful funnel, make sure you pay attention to this week’s training.

A sales funnel is basically a process that converts prospects to customers. Because it doesn’t have the distractions of a conventional website, a sales funnel helps you sell more products by converting prospects into paying customers.

• Lesson 1: Generate a Lead / Make a Sale
• Lesson 2: ClickFunnels
• Lesson 3: Squeeze Page
• Lesson 4: Sales Page / Order Form
• Lesson 5: OTO Page
• Lesson 6: Members Area

Week 4 — Make It Rain

Week 4 of the One Funnel Away Challenge is all about traffic and promotion. It will teach you how to promote your business using funnels. You’ll learn how to get more traffic to your website by building a high-converting funnel.

• Lesson 1: The 3 Types of Traffic
• Lesson 2: The Dream 100
• Lesson 3: Hooks (Earned)
• Lesson 4: Hooks (Paid)
• Lesson 5: What Happens When Your Funnel Flops…

Week 5 — Post Training – The Next 90 Days

The last week of the month is to catch up and plan your future marketing efforts. You’ll need to determine what content you’ll be promoting and how you’ll drive traffic to those pages.

• Lesson 1: What’s Next? 30/60/90
• Lesson 2: Funnel Hack-A-Thon
• Lesson 3: Decision Time

The One Funnel Away Challenge will help you learn how to create a funnel using different techniques. It will teach you how to get more people to sign up for your newsletter or buy your product.

You’ll be provided with daily lessons and links in emails throughout the training, and each lesson builds on the last.

With each lesson, there’s an Onepager.io link with tasks. Now you see why it’s essential to follow the training every day and not skip or miss any lesson.