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RUSSELL BRUNSON – LEAD FUNNELS
RUSSELL BRUNSON – LEAD FUNNELS
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RUSSELL BRUNSON – LEAD FUNNELS
- This “Venus Fly Trap” lander strategy captures leads on demand (pg 43)
- Want to segment your list from the get-go? Here’s how to insert a ‘mini survey’ THE RIGHT WAY on your landing page (get this wrong and you’re toast) (pg 44)
- Establish yourself as THE EXPERT in your industry in no time flat and get your readers hanging on every word from the moment they land on your page (you’ll thank me for this one) (pg 74)
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Now THIS is how you draw prospects into your world and effortlessly get them to give up their email for you... (pg 76)
- Struggling with Subscribers to Your Newsletter? Kiss that Problem Goodbye for Good! This lander swipe will have them banging down your door to get on your list (pg 77)
- Headlines that SELL… How to use authority, proof, mystique, and magnetic bait all in one hook. Prospects have no choice BUT to say YES to your offer! (pg 78)
- WARNING: Use this “Over the Shoulder Expert” hook at the risk of unleashing a flood of leads to your inbox (pg 79)
- Discover how to use a Lead Funnel Thank You Page to massively increase leads AND Sales (this is one of my faves…I wish I thought of this!) (pg 79)
- Do you have ‘time sensitive’ products or services? DO NOT miss out on this brilliant lead capture method. Swipe and deploy (pg 81)
- Get more followers, increase engagement, and lure in more traffic NOW with this unique and super-compelling “Audit” approach (pg 82)
- Start SELLING seamlessly with this unusual Lead Funnel Tripwire page (without actually selling!) (pg 82)
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Model this real estate 2 step landing page for ANY NICHE to trigger an optin frenzy for both your List and Webinar registrations! (These guys do it right!) (pg 83)
- How using dry and heady words like “Advanced” and “Analyzed” in your copy can double and triple conversions (who’d a thunk?”) (pg 84)
- Can you really use just one simple question to suck in legions of customers? Check this out… it’ll blow you away! (pg 85)
- Selling a High Ticket product or service? Then don’t miss out on this irresistible “offer stack” landing page that completely annihilates all doubts and objections to opting in (pg 86)
- Talk about giving away the farm to add value! If you want a list of raving fans and buyers, here’s how it’s done to perfection. (pg 87)
- If you hate leads and money, then skip this one. Ultra-personalized and targeted headlines like this don’t get any better. (pg 88)
- 2-step landers crush it when you know these hidden secrets (it’s amazing how so few business owners know about this technique) (pg 89)
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Here’s how to use a super simple BIG PROMISE on a super simple page to build your list super fast (After you see this, you’ll never over-think your landing page ever again!) (pg 90)
- Game-changer! Dating niche doctor nails it when it comes to effortlessly tapping into buyer desires (If you want leads, you need to know this for YOUR business!) Bonus: this is how you use testimonials to seal the deal! (pg 46)
- If you’re not taking advantage of HOLIDAYS to capture leads, you’re losing out. Here’s a fun way to customize your lander for that special occasion (works like a charm!) (pg 48)
- Ever try a TEXT ONLY lead gen funnel? See how this bare-bones page blows the doors off most fancy shmancy landers. Oh…and pay close attention on how to use facts, figures, and authority without sounding hoidy toidy. (pg 50)
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Already successful in your business but afraid to ‘brag’ about it? Here’s just the thing for you: Marry BIG BOLD (but real) claims with clean simplicity and you’ve got the formula for high conversions. (pg 51)
- This lead funnel ‘thank you’ page makes you feel like part of the family…and takes you by the hand to sample more tasty marketing morsels that you just can’t resist (pg 52)
- Want to sign clients TODAY? Deliver over-the-top VALUE and then WOW your customers with this “Free Evaluation” Phone Consult funnel. This page packs a punch! (pg 53)
- Take the lead from this fitness trainer with his lean, mean, and clean landing page. Witness how gorgeous graphics and layout (the RIGHT kind) can amplify your message AND expertise for stunning results. (Not to mention a fist-pumping FREE offer!) (pg 54)
- Take a Knee, Soldier. Here’s how to subtly command your new subscribers to confirm their optin using this nifty little trick (Hint: it’s by promising the BIG RESULT that they crave) (pg 54)
- Value Overload! This affiliate marketing maven demonstrates perfectly how to make it IMPOSSIBLE for prospects to say “no” to signing up for a free membership account. Holy Smokes, this is out of this world crazy good! (pg 55)
- You WANT to read this entire mini ‘sales letter’ lander, that’s how good it is. All the right emotional triggers packed into a single lead capture page… The Big Promise, scarcity, credibility, social proof, stats, reviews, blue ocean differentiation, the whole shebang. It’s no wonder this puppy scores massive optins…and SALES. Go ahead and swipe it. (pg 57)
- FREE TRIAL lead funnel knocks it out of the park! Everything you need to get started. Swipe this bad boy for YOUR product, service, or other offer. (Take special note of the ‘tease’ in the menu bar)! (pg 59)
- “Mini Commitments” rock! Snag your prospect and never let go when you use this high converting 2-step optin that gets them to sign up NOW for your Free Trial. (Eliminates scaring them away on the 1st step) Your eyes will POP when you see Step 3! (pg 60)
- Take it to the limit with a slam-dunk “Experts Testimonial” landing page. The perfect marriage between high performance and high profile. This is ‘recognition factor’ in high gear. Pay close attention and discover how to speak DIRECTLY to your ideal customer. (pg 61)
- Ecomm Marketers! Generate leads and sell like CRAZY when you copy this lead funnel. Use coupons or discount codes? This is how to do it! (Boost conversions 23% when you add Step 2) (pg 62)
- Got a blog and want more traffic to your site? Keep it simple. Straightforward landing page without an ounce of fluff wins the day every time. See for yourself…this company does it right! (pg 68)
- If you’ve got a newsletter (and ALL entrepreneurs and biz owners should)…then you’ll flip when you see how this company COMPELS you to fork over your email. (And if you’re a content aggregator, DO NOT miss out on this one! (pg 70)
- Sumptuous pics and images of this lander lure you in like the smell of fresh baked bread. Unlock the secrets of using eye-popping photos to generate leads at will. (pg 72)
- This one simple question boosts optins 17%! Swipe this IMMEDIATELY! (pg 73)
- Grab the attention of marketers, media buyers, and ANY business owner concerned with COST (and who isn’t?) This messaging shows you how to hone in on a hot emotional trigger. Wildly effective. (pg 93)
- Dive head first into this company’s series of amazing landing pages and discover how they use multiple LEAD MAGNETS to dominate a market (absolutely brilliant) (pg 96)
- Here’s how to use Mystique and Curiosity to skyrocket lead capture. Super powerful…and irresistible (pg 104)
- The $7 Book Upsell that’s CRUSHING IT! From one of the leading experts on customer acquisition…think you could learn a thing or two from this landing page? (pg 104)
- Attention: Coaches, Consultants, Experts! This technique is EXACTLY how to position and sell yourself and your services. Leave no doubts in your prospect’s mind that you are the undisputed authority in your industry. (pg 106)
- Get onboard! See how world class marketer and high performance coach Brendan Burchard OVER DELIVERS to build his list. (Already a 6 figure list!) Then pay close attention to his kick-ass thank you page…that pulls you in and makes the sale. Wow. WOW! (pg 107)
- This “out of the box” lead funnel offers up a silver platter of seductive ‘tease’… making it all but impossible to refuse the optin. AND they do it in a super crowded and bloody red ocean! (One more thing…watch how they use Bots to continue the conversation!) (pg 109)
- Wait’ll you get a look at this elegant lead page that EXUDES expertise, clarity, and confidence. Laser sharp copy and messaging makes this a must-have in your swipe file. Model this NOW! (pg 112)
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Get Results in Advance! Ever try an ‘EDUTORIAL’ lead funnel? This Landing Page Optimizer landing page (Yes, you heard me correctly) takes a compelling ‘detour’ approach to getting the optin. Get educated, get informed, and get started! (pg 114)
- Great Hook + Big Promise + Specificity = TONS of Optins. This lead funnel is killing it for ClickFunnels…so I’m begging you to PLEASE swipe the Big Picture Concept for your own business. (Check out Step 3 to unleash the secret of adding more value while effortlessly asking for the sale! (pg 117)
- This Copywriting Lander demonstrates they put their money where their mouth is with an off-the-charts Hook and Headline. The Bullets on the page are to die for…the Promise grabs you by the lapels…and the Lead Magnet is drool-worthy. Buckle up for this one (pg 119)
- This is INSANE! No one…but NO ONE…can resist this “Enter To Win” uber-hook. The payoff is HUGE and the Value is 10x HUGE. An entire “Done For You” proposal…LIVE, in REAL TIME, for one lucky optin winner. (This is actually me and Jim Edwards building a lucky winner’s funnel AND writing the copy in Just 30 minutes on “Funnel Friday”) (pg 122)
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If you’re not using “never before available” Ethical Bribes to entice optins, you’re leaving leads on the table. Add that to exposing ‘behind the scenes insider secrets” (a surefire, never-miss hook) and you’ve got the recipe for lead gen success. (This is my Funnel Hacker TV lead funnel, and after tons of testing we got it right) See the results for yourself! (pg 124)
- Everything PLUS the Kitchen Sink! Talk about giving away the farm! Here’s one way to guarantee a slew of new leads. And if you’re a content creator, this is an EASY win. Bundle it and blast it out there. Hot diggity! (pg 125)
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Promises, Promises. If you can deliver Over the Top results for your prospects, do it. And don’t be shy. This lander shows you how. Clean Page, Crystal Clear Message, Concise Copy. Take notes! (pg 138)
- Smokin’ Headline and “big bang” Ebook Title takes the cake in this short n’sweet landing page. When it’s this simple, opting in is a no-brainer. (pg 139)
- Attract a swarm of leads when you model this ‘call out’ lead funnel. Infuse the power of case studies to attract your ideal customers. Simple, lean, to the point. Use this in YOUR business! (pg 141)
- Yes! VULNERABILITY and FLAWS to convert like gangbusters. Screw up much? Perfect! Audiences WANT to know you don’t have your sh*t together. Here’s exactly how to turn your lemons into lemonade so you can turn on the lead gen faucet! (pg 157)
- These guys are my competitors…but I like what they’re doing! You know exactly what the offer is, who it’s for, and what action to take. Doesn’t get easier than that. Get ready for sky high conversions. AND…they even CHAT with you in REAL TIME! (pg 159)
- This high-performing 100% benefit-driven 3 Step lead funnel keeps everything ABOVE THE FOLD! And that massively increases conversions. Check out Step 3 to unlock the secret to getting your optin to whip out their credit card and buy! (pg 166)
- Spare and Sparse…Once you see this landing page, you’ll have NO EXCUSE for NOT getting YOUR page up and running in less than 15 minutes. It doesn’t get easier than this! (pg 136)
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Talk about STUPID SIMPLE! This ‘bare bones’ landing page (only 2 short phrases of copy) can increase your conversions up to 53%! (pg 80)
- Screenshot PROOF gets the optin! Don’t under-estimate the power of stats, numbers, and specific cash amounts in your copy and in your graphics to pull your prospects in. (You’re about to take a trip to the “Darkside!”) (pg 169)
- “Facebook Post” Style lead funnel pulls out all the stops to attract AND engage… blazing headline, video, optin, comments, share buttons. Put this in your lead generation arsenal TODAY! (pg 80)
- Revealed: The 5 essential parts of the perfect lead funnel (If you want to capture unlimited leads, you MUST know this) (pg 6)
- How this singular lead magnet generated $20 Million in sales…EVERY YEAR! (pg 7)
- Unlock the 5 Critical Elements that get your prospects to HAPPILY give up their email (ignore this and you can “kiss” your list goodbye) (pg 7)
- When you’ve got a hot lead…someone who’s just bought…this is the best time to do this (skip this step and your sales could fizzle) (pg 8)
- Effortlessly move your lead funnel customers up your Value Ladder (buying MORE products and services) by doing this one super simple thing…and without a single penny in ad spend! (you can thank me later!) (pg 8)
- Great lead magnets build _________ and ________ , which is CRUCIAL for making sales. You do not want to flub this up! (pg 9)
- This lead magnet converts at an INSANE 55.63%! Find out why (Make sure to swipe this for YOUR lead funnel!) (pg 7)
- Most people… YOUR CUSTOMERS… make their decisions based on one factor and one factor only. Knowing this can make you millions! (pg 10)
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Most business owners believe that the value of their business is in the product or service they provide. It’s not. It’s actually THIS… (If you don’t get this right it’s gonna be rough going) (pg 11)
- This is the #1 Priority you must do when building your business (WARNING: If you focus on other things first, you’ll find yourself behind the 8-ball…I’m serious) (pg 12)
- Build an amazing relationship with your list so they get to know, like, trust and BUY from you in record time. Here’s how… (pg 14)
- Don’t know how to create a Lead Magnet? You’ve hit pay dirt! Here are 9 EASY ways to get your Free Offer to market zippy fast…and get those optins rolling in! (pg 17)
- This is one of my favorite landing pages because it’s SO SIMPLE…Just MODEL IT and watch the leads pour in! (pg 9)
his Is
ow It’s Done...
One of things I’ve learned over the years is to MODEL what’s already working.
I didn’t say steal, I said model.
There’s no reason to reinvent the wheel when others have already paved the way for you.
I can’t tell you how many leads and how much revenue I’ve generated over the years from MODELING the exact same lead funnels and swipes that are in the Lead Funnels Swipe File.
Ok, I will tell you… MILLIONS!
And you can do the same.
It’s not magic.
The marketing and persuasion and copy principles inside this book work across ALL industries.Seriously, all you have to do is model just ONE of the lead funnels and TEST it. Apply it to your business.
It’s so easy. You can be up and running with a LIVE lead funnel and start generating leads in less than 30 minutes!
Swipe and Deploy, that’s all you gotta do.
All the heavy lifting has already been done for you.
My marketing ‘geekiness’ has just become your Golden Goose.
The Lead Funnel Swipe File is a big fat take-you-by-the-hand tutorial on modeling super simple lead funnels.
It’s the closest thing to me actually coming to your house, pointing a finger at any one of the 106 funnels, and saying…
“Do this one. I’ll be in the other room sipping water for 15 minutes, and when I come back in, your funnel should be done.”
