NATHAN GOTCH – GOTCH SEO ACADEMY 2020

Companies Are Struggling To Achieve Consistent SEO Results.
Why?
That’s what I’ll explain today.
01
First, I’ll show you the 7 reasons why companies are struggling to achieve consistent SEO results (despite having unlimited amounts of information).
02
Then, I’ll explain exactly what your company needs to do differently if you want consistent first-page rankings.
03
Lastly, I’ll share a solution that over 700 agency owners, SEOs, and marketing directors are using to achieve consistent first-page rankings for their clients and companies.
A few years ago the Vice President of the biggest supplement company in St. Louis called me about a problem they were having.
It was strange because this company had:

• A strong offline presence.
• Incredible culture and their employees were fully committed to their brand.
• A well-known CEO with a huge personal brand.
• A strong social media presence and they were even driving tons of sales using Facebook ads.

Most people would view this company as “clicking on all cylinders”.
Did you see what happened?

• The VP wanted to take his company to the next level.
• He realized that they had no SEO strategy (and weren’t leveraging it as a channel)
• The VP went to Google and searched for a company to work with
• He then hired the company (Gotch SEO) which was ranking #1

Trust me…
It definitely wasn’t my impressive sales skills that turned this lead into a client either!
Now getting new clients by using SEO is cool, but getting them results is all that matters.
Here’s what we did to get this client results:

1. We performed an in-depth SEO audit.
2. Then we created a priority list based on what actions will have the highest impact

We identified the following actions as high-impact:

• Optimizing their site’s technical performance
• Improving their site architecture
• Upgrading their content on their category and product pages

Who Am I?
My name is Nathan Gotch and I’m the founder of Gotch SEO.
Thousands of agency owners and marketers visit Gotch SEO every day and my work has been featured on Search Engine Journal, Search Engine Watch, Content Marketing Institute, Forbes, and many more.
But before I became the guy known for ranking websites consistently on Google…
I Was Just A College Student Wanting To Make Some Side Income Online.
My family wanted me to go the “traditional” route and become a lawyer.
But I knew this wasn’t what I really wanted to do, so I decided to start looking for ways to make money online. This was an easy decision because I spent most of my teenage years glued to my computer.
Module 1: Audit

• How to identify and fix technical issues
• How to build a proper site architecture so your website becomes an authoritative powerhouse.
• How to optimize for crawlability & indexability
• How to find, diagnose, & properly fix redirects.
• How to optimize your User Interface (UI) and User Experience (UX) so both users and search engines love your website.
• How to set your website up for maximum conversions (so you get the most out of your organic search traffic).

Module 2: Optimize

• Learn how to perform a proper content audit so your website becomes a lean, ranking machine (clients pay $2,500 for this process alone).
• How to properly handle duplicate, thin, or flat-out low-quality content without destroying your rankings.
• Discover how to properly optimize each page for maximum rankings and organic search traffic growth (hint: there’s much more to effective on-page SEO than just placing keywords on the page).
• Methods for making your website more trustworthy (no one talks about this).

Module 3: Create

• My exact SEO content development process that’s responsible for thousands of 1st-page rankings.
• See the content strategy I use for every website and the two methods I use to capture content market share. Learn the 3 actions you must take before creating your first SEO content assets (99.9% of people don’t do this).
• Discover how to do effective keyword research that doesn’t waste your time. You’ll also get access to over 30 different methods I use to find keywords (that your prospects actually care about).
• Get access to my exclusive content blueprints. These are blueprints I’ve developed by analyzing and being a part of thousands of successful SEO campaigns.
• Learn how to create SEO content yourself or learn to outsource your content creation.
• See exactly how to optimize your content so that Google’s algorithms salivate over it. Plus, I’ll show you my favorite underground tactics for driving more traffic to your SEO content assets (without creating any new content)

Module 4: Promote

• Learn my link-building workflow that makes getting new backlinks easy.
• Discover the 6 characteristics of a perfect backlink (following this will help you get the most bang for your buck).
• See my favorite method for prioritizing thousands of link prospects.
• Learn how to optimize anchor text so you can avoid getting penalized, but still get amazing results.
• Get access to the best methods for finding thousands of link opportunities within your niche.
• Discover my favorite tactics for reclaiming backlinks that are rightfully yours.
• See how to qualify your link prospects so you never waste your time on bad opportunities.
• Learn how to actually build relationships with your prospects so you can get more backlinks (and build your network).
• Get access to the exact outreach tactics I use to get backlinks consistently
• NEW: See my email promotion framework that I use to promote every new content asset so that it gets immediate traction (I call this the “unfair advantage”)

When you join right now, you’ll also get access to:
Bonus #1
SOP Vault (NEW)
Save Time & Scale Your SEO
SOAP Vault is a brand new product only available for Gotch SEO Academy members. You’ll get access to:

• SEO Standard Operating Procedures (SOPs), so you can train your team and scale your efforts
• Easy-to-understand SEO templates to save time and get better results
• And so much more!

Bonus #2
SEO Demos
Never Make an SEO Mistake Again
When you invest today, you’re also going to get access to exclusive SEO demos, which will help you step right into the mind of a real SEO expert.
These walkthroughs will help you see firsthand what to do and what not to do when it comes to SEO. Trust me… avoiding some of the mistakes that I highlight in these walkthroughs will not save you tons of wasted hours, but it will even save you money because mistakes in an SEO campaign can actually cost you money.
Bonus #3
Gotch SEO Labs
Gotch SEO Labs is where you’ll find real SEO and marketing case studies. In short, we share our results from various tests we’re conducting. You can then take these methods and start getting results yourself!
Here are some of the questions we tackle (with real data):

• Does content length matter?
• Do you need your target keyword in your URL?
• How well do title modifiers work?
• Do you need content & backlinks to get SEO results?
• Can you get more traffic from merging websites?
• What happens when you only focus on backlinks?
• Can Facebook signals improve SEO performance?

Bonus #4
SEO Troubleshooting Library
After working on hundreds of SEO campaigns, we know what to expect.
There are certain challenges and roadblocks that are more common than you think. That’s why we’ve developed a special section inside the course for handling these issues.
That means whenever you encounter a challenge, you just jump into the SEO troubleshooting library and find a solution to your problem.
It’s that simple.
Bonus #5
Private Rolodex
Finding reliable and trustworthy help for your business can be a struggle.
At least it used to be a struggle until you got access to my personal private Rolodex.
These are approved vendors for practically everything you’ll encounter in your business. I’ve spent hundreds of thousands of dollars testing various services, so you don’t have to.
These vetted vendors will help you scale and 10x your business.
Bonus #6
Link Prospect Database
Finding quality link prospects is one of the most time-consuming tasks in SEO.
Fortunately, over the years, we’ve been building a massive list of prospects so you don’t have to.
This alone will save you countless hours.
Bonus #7
Private Mastermind Community
Get All the Support You Need to Succeed
Let’s face it… most groups are filled with spam, arguing, and low-value conversations.
None of this exists in the exclusive Gotch SEO Academy mastermind group.
Our supportive, fun, and respectful group gives you all the support you need to be successful in SEO. You’ll also get the opportunity to be around other like-minded people, which is extremely rare! I’ve made a lot of friends from this group and I know you will too.
Also, I’m an active participant in the group so you’ll have 1-on-1 access at all times (clients pay me as much as $1,000/hour for SEO consulting, but you’re getting access as a member). And want to know the best part? You don’t have to pay monthly to get access to our group. Every member gets access FOR LIFE.