DAVID ZALESKI – FBA ACADEMY

David Zaleski
Founder

David Zaleski is an entrepreneur, amazon seller, podcast host, and Co-Founder of EcomHub. He’s been operating in the eCommerce space since the age of 14 years old. At the age of 18, he started his own Amazon business with just $4.8k in startup capital and grew it to over $2.5M in sales over just four years. Since then, he’s helped dozens of sellers successfully start selling on Amazon, and thousands more through his podcast and YouTube channel. He’s consulted with 8-figure eCommerce brands and was featured on Tai Lopez Knowledge Society & multiple Amazon podcasts.
Course Overview

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1. Welcome & Setup

• Welcome
• FBA Academy Facebook Group
• Course Overview
• Mindset & Success
• Meet Your Instructor David
• Selling on Amazon (USA)
• Selling on Amazon (Internationally)
• #1 Thing I Did Right When Starting My Business
• Creating Your First Amazon Account
• Understand Your Budget & Expenses
• How to Watch The Course At Double The Speed
• Summary & Next Steps
• Foundation Quiz
• Resources for Welcome & Setup

2. Step 1 | Search

• Overview & Goals
• Amazon Anatomy
• Product Discovery
• Amazon Suggested
• Rebate Websites
• Market Intelligence
• Understand Amazon Fees
• 10 Commandments Checklist
• Validating Product Idea #1
• Validating Product Idea #2
• Validating Product Idea #3
• Validating Product Idea #4
• Validating Product Idea #5
• Advanced Product Validation
• Product Differentiation
• Ensuring Your Listing Is Different
• Patents & Trademarks
• Things To Look Out For
• Getting Ungated In A Category
• General Store vs Branded Store
• Picking A Brand Name
• Become An Expert on Your Product
• Summary & Next Steps
• Step 1 Quiz
• Resources for Step 1

3. Step 2 | Source

• Overview & Goals
• Where To Find Suppliers
• Different Types of Suppliers and How To Identify Them
• How To Find Out Your Competitor’s Manufacturer
• How To Prevent Competition From Stealing Your Supplier
• Alibaba Walkthrough & Staying Organized
• How to Talk to Chinese Suppliers (Template)
• Quickest Way to Communicate
• How To Order Samples
• Getting The Best Pricing
• Picking The Perfect Supplier
• Ordering The Right Amount of Inventory (Budget Worksheet)
• How Shipping Works
• Custom Duties + HS Codes
• Paying Your Suppliers
• Branding & Custom Packaging
• Inserts
• GTIN Exemption
• Printing Your FNSKU
• Amazon Prep Requirement
• Inspections
• Shipping from China/USA to FBA
• Summary & Next Steps
• Step 2 Quiz
• Resources for Step 2
• Supplier Outreach Template

4. Step 3 | Launch

• Overview & Goals
• Timeline Once Your Product Arrives
• Photos
• Split Testing Images
• Keyword Research #1
• Keyword Research #2
• Sales copy
• WhSales copy Emphasis Should Go
• Category Listing Report – Part 1
• Category Listing Report – Part 2
• Pricing Your Product for Launch
• Creating Your Amazon Listing
• Building Your Amazon Listing
• Related Video Shorts
• Enhanced Brand Content
• How To Setup Coupons
• Amazon Ranking & SEO
• Keywords To Target for Launch
• Tracking Keywords
• Super URL
• Amazon Early Review Program
• How to Get Reviews on Amazon
• Summary & Next Steps
• Step 3 Quiz
• Resources for Step 3

5. Rank & Bank | General Setup

• Overview of Rank & Bank
• Before Starting Rank & Bank
• PPC While Doing R&B
• When Should Sales Start & Keywords Improve
• Monitoring Your Keywords
• Creating Your Fanpage
• Creating Your Business Manager
• Linking Both Together
• Linking Your Fanpage To ManyChat
• Linking Google Drive Account to ManyChat Account
• Quiz
• Rank & Bank | Phase I (SuperURL)

6. Ranking Flow Overview

• Installing R&B Flow Template
• R&B Ranking Flow Pre-Set Up
• Finding Out The Number Of Units To Giveaway
• Making R&B Super URLs
• GoogleURLsRebate Tracking Sheet
• Manychat R&B Overview
• Flow Builder
• Limiter And Expired Fields
• Editing The R&B 1N2 Flow
• Auto R&B Rebate Message
• Editing The R&B Bans List Flow
• Rebating People Via PayPal
• Writing Your Ad Copy for Your Ad
• Setting Up Your Facebook Ad
• Testing Your Facebook Ad
• Phase I Quiz

7. Rank & Bank | Phase II (Search Find Buy)

• Overview And Switching To P2 From P1
• Troubleshooting R&B Ranking Flow
• Resources for Rank & Bank

8. Rank & Bank | Extra

• Does Rank & Bank Work Outside of The USA
• What To Do If Your Ranking Starts to Drop
• How To Create A LLA To Lower Facebook Costs

9. Step 4 | Scale

• Overview & Goals
• Amazon Seller Support
• What To Do When You Are Out of Stock
• Fastest Way To Scale Your Store
• Reporting Hijackers
• Keeping Track of Profits (Fetcher)
• Accounting Using A2X + Xero/QB
• Truth About Sales Tax
• Amazon Business/Product Insurance
• Amazon Trademark Accelerator Program
• Get A Trademark In 3 Months Or Less
• Summary & Next Steps
• Resources for Step 4

10. FeedbackWhiz Setup

• Best Practices
• Open Rate Subject Lines
• Template Setup
• Email Campaign Setup
• Email Campaign Examples
• Preventing Negative Reviews

11. Bonuses

• How to Renegotiate Your Pricing with Your Supplier
• Content Creators for Your Brand for $150/Month
• Videos for EBC Without Brand Registry
• Use Fiverr Photographers to Leave Photo Reviews
• Recovering Funds Amazon Owes You
• Using Craigslist to Your Advantage
• Amazon Stealth Accounts
• Resources for Bonuses

12. PPC Spyder Campaign

• Intro to Spyder Launch Campaigns
• Basic Campaign Setup
• Key Terms and Basic Understanding
• Adding Profitable Search Terms
• Stop Bleeding and Add Negative Keywords

13. Master Resource PDF

• Master Resource PDF for FBA Academy

14. FBA Academy Coaching Calls

• 2020/01/17 (FBA Academy Course Setup)
• 2020/02/07 (Q&A Session)
• 2020/02/21 (Q&A Session)
• 2020/03/06 (Q&A Session)
• 2020/03/13 (Q&A Session)
• 2020/03/21 (How to Investing During the 2020 Recession)
• 2020/04/03 (Selling of Non-Essential Products on Amazon During Pandemic)
• 2020/04/17 (How to Funnel Hack Using JungleScout Supplier Database)