Russell Brunson Traffic Secrets 24 Module

Russell Brunson Traffic Secrets  

What we can learn from Traffic Secrets?

Most entrepreneurs don’t have a proven “master plan” when it comes to driving traffic. As soon as you understand how to turn on your traffic flow, and send your audience through your sales funnel, you have the ability to make as much money as you want.

The comprehensive 24-module system is the key to driving the right traffic directly into your sales funnel, day in and day out, like clockwork.

• Module 1: The Foundation.

Now, we go dive into the lesson inside module 1. Here is the list of video lessons.

• Setting Goal
• Core Theory
• Sacrifice Early Profits
• Brand and Design
• Domain name
• Macro & Micro-Targeting
• Google Analytics
• Facebook Pixels tracking
• Google tag manager
• Setting up GTM with Analytics and Facebook Pixels
• The Foundation 25 Item Checklist

• Module 2: Market Discovery.

In Module 2, we go to market research, how to keep up with trends, upcoming keywords, what’s your audience interest and more.

What makes me like this module is John helps us “spy” and learn from our competitors. When we complete this Market Discovery module, we will know:

• My dream customers care about
• What make they buy
• The hook, story and offer of your competitor.
• Ad copy they’re respond to
• And more…

• Module 3: Copywriting Secrets.

Copywriting is absolutely critical to your digital marketing success because it’s the WORDS that sell.

If you want to become a successful online marketer, you MUST be good at copywriting. Here are 10 lessons you’ll learn:

1. Copywriting Is Critical
2. Power Of Benefits
3. Core Elements Of Copy
4. 37 Power Words
5. Headline Formulas
6. Writing HTML Title Tags
7. Bullet Formulas
8. Video Sales Letter Flow
9. Competitor Ad Copy
10. Word Counting

• Module 4: Keyword Science.

n module 4, I learned from John that what people search for online makes up 90% of your digital marketing efforts.

Keyword research is an essential skill for SEO, Google Ads, and understanding your market.

When people search for something online, they are active prospects. When you target them in other ways, they are prospects. There is 3 important use for keywords:

1. PPC – Pay Per Click (Google Ads, Bing Ads,…)
2. SEO
3. What the marketing is thinking?

So what will we learn in the keyword science module?

1. Why keyword important?
2. Building your list
3. Conversion keywords
4. Exact Match vs Broad Match
5. Negative Keywords
6. Google keyword planner
7. KeywordSpy
8. UberSuggest
9. Amazon for keywords
10. Anwser the public.

• Module 5: Email Marketing Tactics.

Have you ever heard someone said Money In The List? Look around; all “Gurus” have email lists. This is a secret!

However, most people do email marketing and fail. They are more like spamming than marketing. Look at your inbox; how many emails give no value and you must delete per day?

In short, having an email list is the #1 most important thing you can do for your online business. All businesses can find a way to build an email list.

• Module 6: Borrowing Traffic.

What? Borrow traffic…are you kidding me?

Yes, it’s true! In module 6, John will teach you how to borrow traffic online. Why is it best? No risk, no capital outlay for your online business.

There are 9 lessons in module 6:

1. Borrowing Tons Of Traffic!
2. Decisions You Need To Make
3. Tips For Maximum Success
4. Power Recruiting Secrets
5. Product Launch Windfall Cash 
6. Webinar Cash Flow 
7. Recruit Snooping
8. Grow With Simple Monitoring
9. The “Geniuses Of” Strategy

• Module 7: Shopping Engines and Amazon.

This module was created for people who are selling eCommerce products. My favorite tip is that John talks about how to generate leads with Amazon Kindle.

Module 7 has 10 lessons share with you great advice in eCommerce:

• Module 8: Traffic Formulas.

Most marketers have common mistakes like Not doing calculations on individual traffic sources, not recognizing conversion outliers & data anomalies, Not focusing on the highest leverage points, and more.

John will share the mistake that most marketers made in the traffic formulas module and how traffic formulas can help you focus track them every month.

Let go through 6 lessons; you’ll learn:

1. Traffic Formula & Methodology
2. Common Marketer Mistakes
3. Mining Campaign Traffic Gold
4. Split-Testing Discipline
5. Traffic Secrets Base Formula
6. 10(5) Profit Growth Formula

• Module 9: Buying Media and Sponsorships.

• In this module, John will share tips for media buying successfully, including the social you should buy.

  Here are what you’ll learn:

  1. Buying Media Overview
  2. Tips For Media Buying Success
  3. Advertising Price Options
  4. Setting Up Conversion Tracking
  5. Conversion Hunting!
  6. List Of Media Networks
  7. Negotiating Media Buys
  8. Sponsorship Secrets
  9. Ad Creative Analysis
  10. Content Distribution Networks

  Module 10: Google Adwords.

This is the most extended module with more than 20 lessons on the largest CPC advertising network in the world – Google Ads.

You will learn techniques for increasing clickthrough rate (CTR), bidding, creating high conversion ads, and more. Let see the lesson below:

• Module 11: Podcasts and Broadcasts.

Have you ever use the podcast to drive traffic? If not, this is the method most successful marketers did recently.

Podcast and broadcast is a great way to build your brand and generate your leads. Instead, live broadcasting is still in its infancy but has huge potential – LIVE is more powerful than recorded.

Check the list of the lesson below to learn more:

1. Podcasts & Broadcasts Overview
2. Recommended Equipment
3. Driving New Leads & Customers
4. Creating Your Own Podcast
5. Use Interview Model For Traffic
6. Hacking The iTunes Podcast
7. Directory Other Podcast Directories
8. Twitter Periscope
9. Facebook Live
10. YouTube Live

• Module 12: Mobile App Marketing.

In module 12, John will share how to use it to generate leads and increase website traffic. There are 9 lessons inside the module:

1. Mobile App Marketing Overview
2. Spying
3. App Annie
4. SensorTower 
5. App Store Optimization (ASO)
6. Boost Your Brand & Authority
7. Building An Email List
8. Develop From Scratch Or Use App Builder?
9. Buying Mobile App Installs

• Module 13: Software and Widgets.

Most people think the mobile app is the only type of software that you can use to grow your email list and sales online.

But, I suppose you might be wrong.

Almost every market has opportunities for software tools and widgets. Not just traffic, you can use software to build a list and make more customers in your business.

How to do that? Let go through 8 lessons; John will share the type of software with you and teach you how to do it correctly to get more leads and sales.

1. Software & Widgets Overview
2. Give Away Software, Get Leads!
3. Facebook Apps
4. Browser Toolbars
5. SAAS Tools
6. Finding Software Ideas
7. Mockups & Wireframes
8. Secrets To Software Development

• Module 14: Facebook Ads.

Facebook Ads is more popular with us. However, creating a profitable campaign is a challenge when Facebook ad prices increase while reach decreases.

In fact, this is not a module that teaches you how to run Facebook Ads step by step.

John focuses on what you need attention to when running a Facebook Ads campaign and sharing useful tips for you. Let check the lesson below:

• Module 15: Traffic Retargeting.

People don’t buy the first time they visit your site unless they are your fans or your product is a special offer.

Retargeting(or Remarketing) help you solve this solution.

Make it simple; this is a personal ad’s target for people who are visiting your specific site. People who visit the “opt-in page” (and leave) will receive Ads different people who are visiting the “thank you page.” Here is the lesson you will learn in module 15:

1. Traffic Retargeting Overview
2. Retargeting Mistakes
3. Don’t Be Creepy!
4. Email Marketing Campaigns
5. Content Campaigns
6. Special Customer Offer
7. Lead-Getting Campaigns
8. Retargeting Ad Fatigue
9. Retargeting With Facebook Ads
10. Retargeting With Google Display Network

• Module 16: International Opportunities.

International is an opportunity to help you make more sales and get traffic cheaper than only focusing on the US or popular English countries. Here are lessons you will learn:

1. International Opportunities Overview
2. Grow Revenue With Licensing Deals
3. Marketing In English To Other Countries
4. Marketing In Other Languages
5. The Fundamentals Are The Same
6. Repurpose Your Content
7. International Trend Watching
8. Rev Transcription Services
9. Google Translate
10. ProZ Translators

• Module 17: Social Media Strategies.

Module 17 talks about social media strategy – the platform where people use to generate traffic and leads. However, How to unleash their power properly?

Go through the Traffic secrets course, you will discover:

• What’s the purpose of social media?
• Is social media traffic as valuable as other traffic?
• What type of post you should use?
• How to use the right hashtag?
• Tips for some platform like: Facebook, Instagram, Twitter, LinkedIn, Pinterest and Buzzumo
• And so much more…

• Module 18: Traffic Recycling.

90% of traffic from the website and social media will never buy from you nor generate direct revenue in your business.

But, that traffic is not useless.

We can leverage the activity of these visitors to produce more traffic and then get more of 10% that will buy. Follow the lesson inside module 18 to learn it now:

1. Traffic Recycling Overview
2. Turning Non-Buyers Into Revenue
3. When Will Others Send You Free Traffic?
4. Traffic Asset Leverage Points
5. Email Marketing Is The Core Engine
6. Types Of Traffic Recycling Campaigns
7. Run Powerful Contests!
8. Rafflecopter Votigo ShortStack

• Module 19: Google SEO.

In module 19, you have learned tactics, tips that John uses for high-ranking through 21 lessons.

• Module 20: Building a Content Factory.

SEO is a great way to generate more traffic online, but it’s more like a “lottery game.”

If you want to win, you need content. In module 20, John will teach you how to create content that your audience love.

1. Content Factory Overview
2. WHAT To Create Content About?
3. WHAT Content Format To Use?
4. Create A Content Idea Vault
5. WHO Will Create Your Content?
6. WHERE To Post Your Content? 
7. WHEN To Release Your Content?
8. Results Create More Results!
9. Your Content Factory Pipeline
10. Upwork For Content Writers
11. Fiverr For Content Writers

• Module 21: Content Curation Methods.

We know content is KING. But creating good content is not easy at all. There are several different ways to curate content. In this module, John will share the way (legal) to use other people’s content for creation. Let see the lesson below:

1. Content Curation Overview
2. Critical To Monitor Your Market!
3. Get Traffic By Sharing Great Content
4. Create An Opinion Piece
5. Create Roundups & Summaries
6. Case Studies Are Powerful
7. Expert Collaboration
8. Customer Collaboration

• Module 22: Youtube Marketing.

Youtube is the 2nt largest search engine. Promote your business on this platform is a great way to reach more of your audience.

However, how to optimize Youtube for high ranking is what people want to know. Here are the lessons in this module:

1. YouTube Marketing Overview
2. Google Trends for YouTube
3. Finding Video Keywords
4. Video Ranking Factors
5. Canva – Easy Design Tool
6. External Ranking Factors
7. Channel Optimization
8. Using Annotations Promotion For Higher Rankings
9. VidIQ – Competitive Intelligence

• Module 23: Expansion and Scalability.

If you want to grow traffic or revenue, you must improve scalability. Most people have a winning ad or successful campaign, but they’re losing money when they increase the budget, and the ad got worse.

In module 23, John will teach you how to expand and scale your online business through 8 lessons:

Expansion & Scalability Overview

1. Expand Your Market
2. Expand Your Products
3. Expand Your Traffic Sources
4. Make Content Site Acquisitions
5. Make Business Acquisitions
6. You Must Reinvest To Grow!
7. Max Results From Max Leverage

• Module 24: The Masterplan.

When you have done 24 modules, this time, we are going to the plan. What should we do first? What second, what next…

John will share with you the document master plan, and then you can follow it and act.