Jonathan Dane - Google AdWords Mastery - Complete PPC Training Course

JONATHAN DANE - GOOGLE ADWORDS MASTERY -

COMPLETE PPC TRAINING COURSE

4 GB

INSTEAD OF AN “ALL YOU CAN EAT BUFFET”, WOULDN’T IT BE GREAT TO KNOW EXACTLY WHAT YOU NEED TO DO INSIDE OF ADWORDS TO GET RESULTS?

WE’LL GO THROUGH THE BASICS AND INCREASE THE DIFFICULTY OVER TIME.

EVERYTHING WILL BE TAUGHT WITH SIMPLICITY, AND YOU’LL HAVE BOTH NOTES AND VIDEOS TO RETURN TO IF YOU GET STUCK.

NOT TO MENTION, SOME OTHER AMAZING PERKS:

– FULL-YEAR ACCESS TO A CUSTOM SLACK CHANNEL WITH OTHER STUDENTS AND KB TEAM MEMBERS TO HELP YOU OUT.

– UPGRADES LIKE QUIZZES, WORKSHEETS, AND EXPERT INTERVIEWS ON NEW STRATEGIES/TACTICS.

– FIRST DIBS ON NEW COURSES AND INSIDE SCOOPS AROUND DIFFERENT MARKETING INITIATIVES.

IF YOU BREAK IT DOWN, THE ROI YOU’LL GAIN FAR SURPASSES THE COST OF THIS COURSE.

JOHNATHAN DANE IS A PPC LOVER AND CONVERSION RATE FIGHTER, SPENDING MOST OF HIS TIME IN THE TRENCHES.

HE’S AN INTERNATIONAL SPEAKER WHO FOUNDED AND RAN TWO SUCCESSFUL AGENCIES WITH OVER $5 MILLION IN ANNUAL REVENUE IN LESS THAN TWO YEARS.

WITH EXPERIENCE SPANNING FROM OVER 500 CLIENTS (FROM SMALLER LOCAL BUSINESSES TO LARGER ONES LIKE AIRBNB AND STANFORD), THIS COURSE SIMPLIFIES THE CONFUSION AND GIVES YOU BITE-SIZED STRATEGIES AND TACTICS THAT YOU CAN IMPLEMENT RIGHT AWAY.

GOOGLE ADWORDS BASICS

WHAT IS GOOGLE ADWORDS? + VIDEO (2:29)

THE HISTORY OF ADWORDS

THE ADWORDS AUCTION

TARGETING & BUDGET CONTROL

DATA INSIGHTS + VIDEO (1:57)

STRUCTURE OF ADWORDS + VIDEO (3:32)

SEARCH VS DISPLAY + VIDEO (5:20)

PPC TEMPERATURES + VIDEO (17:29)

ADWORDS RESEARCH + VIDEO (2:58)

TERMINOLOGY & LANGUAGE + VIDEO (7:35)

THE BIG PICTURE

ADWORDS SEARCH

KEYWORDS – WHAT ARE THEY?

KEYWORD MATCH TYPES + VIDEO (3:39)

SEARCH TERMS + VIDEO (1:55)

NEGATIVE KEYWORDS + VIDEO (3:20)

QUALITY SCORES + VIDEO (4:09)

BIDDING + VIDEO (5:32)

AD COPY + VIDEO (3:54)

AD EXTENSIONS + VIDEO (5:39)

MULTI INTENT KEYWORDS & TEMPERATURES + VIDEO (3:07)

ADWORDS DISPLAY

WHAT IS THE DISPLAY NETWORK?

SETTING THE STAGE + VIDEO (4:12)

DISPLAY KEYWORDS (CONTEXTUAL TARGETING) + VIDEO (3:12)

PLACEMENTS + VIDEO (2:47)

TOPICS + VIDEO (3:19)

INTERESTS + VIDEO (4:54)

DEMOGRAPHICS/GEOGRAPHIES/LANGUAGES

LAYER TARGETING + VIDEO (2:55)

GMAIL ADS + VIDEO (4:24)

ADS IN MOBILE APPS + VIDEO (4:53)

ADDITIONAL SETTINGS + VIDEO (3:35)

AD TYPES & WHERE TO BUILD THEM

TEMPERATURES & MINI BAITS

BUILDING YOUR DISPLAY FUNNEL + VIDEO (3:34)

REMARKETING

WHAT IS REMARKETING?

SETTING REMARKETING UP + VIDEO (8:06)

NEGATIVE AUDIENCES + VIDEO (2:46)

CUSTOMER MATCH + VIDEO (1:53)

SIMILAR AUDIENCES + VIDEO (1:47)

REMARKETING LISTS FOR SEARCH ADS (RLSA) + VIDEO (3:15)

DIFFERENT TYPES OF REMARKETING + VIDEO (3:14)

YOUTUBE

YOUTUBE STATS

TYPES OF YOUTUBE CAMPAIGNS & NETWORKS

TYPES OF VIDEO ADS + VIDEO (2:51)

YOUTUBE TARGETING + VIDEO (3:28)

CREATING THE ACTUAL VIDEO AD + VIDEOS (2:36)

STRENGTH OF AUDIENCES

UNDERSTANDING NEW METRICS + VIDEO (3:26)

GOOGLE SHOPPING